Avatar
Ceonewbeginnings

0 Following 0 Followers
1
https://infoforu.org/commercial-real-estate-appraisal/
If you have been ever bought commercial real estate property, you probably are introduced with the process of commercial real estate appraisal. Still, if you are of those who have been never bought commercial real estate property, then you need to know complete explanation about all matters for commercial real estate appraisals.

Here you may find information which are very important to be taken in considering when it is about nature of commercial real estate appraisal, as well as the information which are fundamentals for successful comme
Read More
rcial real estate appraisal.

It could be said that commercial real estate appraisal is some kind of the form which should to be take in considering, especially when you are buying or selling some property. Same as you want to buy or sale your home you need to do some commercial real estate appraisal. Actually, it could be said that commercial real estate appraisal is some kind of estimate of the value of the commercial real estate property.

So, here it is also important to mention that commercial real estate appraisal could not be done only by anyone. For useful and correct value of the commercial real estate property, commercial real estate appraisal need to be give by professional and qualified person, which call an appraiser. So, commercial real estate appraisal includes more approaches that are very important for properly appraisal. These approaches are: coast approach, income approach and at last a comparison approach. Every appraiser need be introduced with whole procedure of commercial real estate appraisal.

A cost of approach of commercial real estate appraisal is actually appraise of the price and costs which will be included for investing or replacing or improvement for certain commercial real estate property. Also, for these cost the best judge will give only professional and educated person for this job. Experience of appraiser is not must, but it is recommendation if you use some with experiences. When it is about comparison approach related on commercial real estate appraisal, it should to mention that appraiser should to make some kind of comparison between certain commercial real estate property and other commercial real estate properties, which are in the range with certain property.

This type of commercial real estate appraisal includes comparison such as: quality, size, location, the price and other. At last, income approach includes commercial real estate appraisal of the appraiser, who need to make identification of the value for certain commercial real estate property based on the estimate of what an investor would be able to pay. Here is also included and respect to the net income which the commercial real estate property contributes. At last, it should to mention that commercial real estate appraisals are only available for income producing properties.

Beside all above mentioned, for successful commercial real estate appraisal it should to be added and other actions such as estimate value, the purpose of the appraisal, the effective date of the appraisal, the identification of the commercial real estate property, factual data, condition of the neighborhood, qualifying conditions, various analysis and may other.
1
https://infoforu.org/huge-holiday-dinnerware-sale-extra-10-off/
Make sure to shop the Wayfair Very Merry Sale! We found holiday dinnerware marked down by as much as 69%. Shop now to get a jump start on all of your holiday party preparations.

If you’re new to Wayfair, click here to sign up and receive an additional 10% off your purchase.

Here’s how you can save:


Buy 1 Christmas Tree Serve 3-Piece Divided Serving Dish (reg. $80.00) $25.58
Use unique 10% off promo code at checkout
Free shipping on orders of $49+
Final Price: $23.02


Buy 1 Holiday Balloon 16-Ounce Wine Glass Set
Read More
(reg. $80.00) $39.99
Use unique 10% off promo code at checkout
Free shipping on orders of $49+
Final Price: $35.99


Buy 1 Holmes 16-Piece Dinnerware Set (reg. $170.00) $59.99
Use unique 10% off promo code at checkout
Free shipping on orders of $49+
Final Price: $53.99 shipped
Up Next: Save 62% on Beats In-Ear Headphones on Amazon!
The post Huge Holiday Dinnerware Sale + Extra 10% Off! appeared first on The Krazy Coupon Lady.

Read more: thekrazycouponlady.com
1
https://bluetoothproximitymarketing.info/5-tips-for-creating-a-holiday-gift-guide-that-boosts-sales/
Gift guides are an important part of the holiday season. In a nutshell, these guides are designed to help consumers find great products.

People spend on average $450 dollars a year on gifts for their loved ones during the holidays. There is a hidden market here, and all it takes to seize this opportunity is a high-quality gift guide. If you add a guide to your website you can boost your traffic and sales tremendously.

You’ll be happy to know that you don’t have to sacrifice qualit
Read More
y for results. We are going to show you how to build a professional guide that increases sales and gets you results.

Know Your Audience
Designing a holiday gift guide requires some serious thought before you begin. You have to decide who you’re writing this guide for and what kind of products they want to buy.

We all spoil ourselves during the holiday season. Even if the guide is technically meant to display things to purchase for friends and family, your audience could buy one of your listed gifts for themselves.

Carefully consider the central theme of your guide. Avoid vague titles like “10 Best Gifts for Christmas.” Instead, pick specific titles like “10 Best Gifts for the Tech Guru in Your Life,” or “5 Kitchen Gadgets Gifts Every Cook Needs.”

The reason for picking specific titles is two-fold.

First, the detailed title helps pull in an audience looking for very specific types of gifts. If they are looking for precise gifts in different niches, odds are, they are ready to buy today! If you give them a solid recommendation, they are more likely to come back to see you’re offering.

(Targeted Gift Guide Example: https://www.medicineandmanicures.com/holiday-gift-guide-tech-gifts/)

The second reason specific titles are important is that it helps people find YOUR guides. When you use long tail SEO keywords, your guides are more likely to appear at the top of search engine results.

Speaking of SEO, here’s the second way you can create a great guide to boost sales.

Use SEO Keywords
All successful business owners use Search Engine Optimization(SEO) to boost the traffic to their website. Just because you’re writing a different type of content, doesn’t mean you should forget about SEO keywords.

Use Google Keyword Planner to start looking at popular gift guide ideas, and market towards those keywords. You’re obviously going to want to dd a mixture of other keywords, but a surprising amount of people search for gift guides around the holiday season.

If you can bring these people to your website, they are going to want to stick around and see what you have to offer. If you are on the first couple search results of Google, you are going to see a huge boost to your website traffic and sales.

The best part about ranking high in the results for gift guides means you can drip feed keywords throughout the year and secure your ranking. As each year passes, you’ll be in one of the top spots for your chosen gift guide keywords. It’s very simple, better ranking translates to more eyes on your content and more eyes translates to better sales.

Use Social Media & Email Marketing
Marketing your gift guides is just as important as posting them to your blog. If your goal is to boost your sales, you should use the two main sources of marketing to reach as many people as possible. The best ways to market your gift guides are through social media and by emailing your lead list.

The three big social media outlets are Facebook, Twitter, and Pinterest. Facebook and Twitter are similar in the sense that you can post statuses or posts. As you finish your guides, make sure that you regularly share them on your profiles.

There is also the Facebook Ad Manager and Twitter Ads available for you to market the content to specific demographics. Search for people that will be interested in viewing your gift guides based on the items featured, and promote the ad with your post to those people.

Pinterest, on the other hand, is targeted around pictures.Feature the images from your gift guides on your Pinterest profile and make sure to link to the full guide from the image. If you’ve done your job and built an engaging list, they are likely to follow you, share your pins and article, and engage with your business.

(Sample Pinterest Gift Guide: https://www.simplepinmedia.com/use-gift-guides-to-create-passive-income/)

As your audience grow, so will your sales! Your social media marketing and sales go hand in hand. Schedule your gift guide posts and images with a great social scheduling application like Buffer.

Email marketing is a little different. You should segment your email list and find people who are more likely to click-through and look at your guide. Build a targeted email campaign based on your audience or those who signed up for your newsletter, and send out an email with the guide or link attached.

Between your email audience and your social media followers, you’ll find that there are plenty of people looking for awesome gift guides this holiday season!

Create Detailed Descriptions
The purpose of a gift guide is to do more than show the products off to the readers, they are also going to want to know why these gifts are great. If you can prove that you’re knowledgeable about the products you’re promoting, you are more likely to drive traffic and increase sales on your website.

Pictures are great, but when you write awesome copy for each item you can really sell the product that you’re showing off. There are multiple details you should include in your guide.

First, include a short description of the gift. Give a quick breakdown, perhaps in bullet points, explaining exactly what this item is and what features make it different from similar items on the market.

After you describe the product, include a blurb about why this product would make a great gift. If it’s a product you own, you can even include your own experience with the product. Your description should explain what it is about this item that makes it suitable for this specific gift guide.

For example, if your title was “10 Electronic Gifts for Tech Savy Loved Ones,” and one of your products was an Xbox One X gaming console, you might want to say “The Xbox One X is the perfect gift for the tech junkie in your life because it runs compatible games and movies in native 4K — a necessity for all the new games they’re going to get this holiday season!”

Finally, double check all of your work to ensure that your spelling and grammar is correct. If you want that extra layer of security, consider using a spelling and grammar checker.

Prepare a Post-Holiday Gift Guide
Believe it or not, 65% of people continue shopping for gifts after the holidays are over. You should consider developing a post-holiday gift guide to bring in this large demographic. You’ll also have the ability to seize on some unique SEO keywords.

If you’ve made the mistake of waiting until the last minute to build a post-holiday guide, don’t worry. You can put together a great gift guide in a hurry with the WeLaunch plugin. It’s possible to build the framework for your guide overnight.

A post-holiday guide will bring in the late audience, and introduce them to your brand and product — potentially boosting sales. You have to be sure to tie these products to your brand and explain how they complement one another. There will be people who want to bundle together your product and the product advertised — seize this opportunity and catch the late bloomers with a post-holiday guide.

Conclusion
If implemented properly, buying guides can help boost your sales and bring in more traffic than ever before. The best part about using a buying guide is that the customers who come for your guides could stay for your great product line.

Read more: feedproxy.google.com
1
https://infoforu.org/how-to-spend-5-00-rolling-rewards-at-cvs/
Want to get in and out of CVS for around $5.00 but still get a lot of product? Then you’re in the right place. We’ll show you how to keep your out-of-pocket cost low by rolling rewards (Extrabucks) between transactions. Just follow our transactions below, and make the most of the CVS deals this week with a minimal amount of money!

First, here’s what you need to know about shopping at CVS:


CVS allows one manufacturer coupon and one store coupon per product.
You may use CVS Extrabucks (EBs) in addition to these c
Read More
oupons.
Extrabucks are rewards that are printed at the end of your cash register receipt. These rewards can be used on your next purchase.
Remember, if there is a limit in the ad for the Extrabucks items, this limit is per household.
One great thing about CVS is their rain checks which include the Extrabucks offers, so you can still get the offer when they have more in stock.
Get your CVS ExtraCare card so you can enjoy these extreme savings.
Be sure and read the CVS coupon policy. Also go here to review the CVS how-to video.

TRANSACTION #1




Buy 2 Poparazzi Nail $2.50 each, when you buy 2, regular price

Buy 2, receive $4.00 Extrabucks 10/28-11/3, limit 1

Pay $5.00, receive $4.00 Extrabucks



Total: $5.00
Receive: $4.00 Extrabucks

TRANSACTION #2




Buy 1 Select Crest Scope Mouthwash $4.99, sale price 10/28-11/3

Buy 1, receive $2.00 Extrabucks 10/28-11/1, limit 2

Use one $1.00/1 – Crest Mouthwash 473 mL/16 oz or larger from PG 10/28

Pay $3.99, receive $2.00 Extrabucks



Total: $3.99
Use: $4.00 Extrabucks from Transaction #1
Pay: Nothing
Receive: $2.00 Extrabucks

GRAND TOTAL: $5.00 with $2.00 Extrabucks remaining, so $3.00 for $11.57 worth of product!

The post How to Spend $5.00 Rolling Rewards at CVS! appeared first on The Krazy Coupon Lady.

Read more: thekrazycouponlady.com
1
https://infoforu.org/amazon-coupon-deals-week-of-10-26/
Check out the amazing deals this week on Amazon! Here are a few of the best available deals combining Subscribe & Save and Amazon coupons.

What is “Subscribe & Save”? When you subscribe to an item with Amazon’s Subscribe & Save program, automatically save 5% on that item. Just set your desired delivery date and how often you want to receive the item, and your subscriptions will arrive automatically according to the preferences you set. If you want to save even more, add five items (can be any Sub
Read More
scribe & Save items), and save 15% on each item. If you’re worried about how often to receive an item, don’t be! It’s super easy to make changes before the next shipment arrives as Amazon sends a reminder email before the next order ships. Make updates or skip an order when you need to.

Note: Keep in mind that Amazon prices can change at any moment. If you see a deal you want, act fast before it sells out. Also, we’ve noticed that Amazon coupons sometimes show up in specific browsers and not in others. If you don’t see one of the coupons below, try using a different browser and see if that helps.

Household and Cleaning Savings + Coupons


Buy 1 Cascade Platinum Plus Dishwasher Detergent, 70 ct $19.99, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip $5.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $13.99, or $0.20 per tab
Buy 1 Palmolive Ultra Liquid Power Degreaser Dish Soap, 32.5 oz 4 pk $11.96, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip 20% off Amazon coupon
Free shipping with Amazon Prime
Final Price: $8.97, or $2.24 per bottle, or $0.07 per ounce
Buy 1 Gain Liquid Original Fabric Softener, 41 oz 4 pk $16.20, regular price
Exclusively for Prime members
Clip $2.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $14.20, or $3.55 per bottle, or $0.09 per ounce


Buy 1 Finish Powerball Quantum Dishwasher Detergent, 68 ct $15.99, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip $1.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $14.19, or $0.23 per tab
Buy 1 Downy Infusions Lavender Serenity Fabric Softener Dryer Sheets, 105 ct $4.99, regular price
Exclusively for Prime Pantry members
Clip $0.50 Amazon coupon
Free shipping on orders of $40.00 or more
Final Price: $4.49, or $0.04 per sheet


Buy 1 Gain Dryer Sheets in Original Scent, 120 ct (reg. $6.99) $4.56, sale price
Add-on item; ships free with order of $25.00 or more
Clip $2.00 Amazon coupon
Final Price: $2.56, or $0.02 per dryer sheet
Buy 1 Gain Dryer Sheets in Original Scent, 240 ct $8.94, regular price
Add-on item; ships free with order of $25.00 or more
Opt in for Subscribe & Save for an additional 5% off
Clip $2.00 Amazon coupon
Final Price: $6.49, or $0.03 per dryer sheet
Buy 1 Mr. Clean with Febreze Multi-Surface Cleaner, 40 oz $2.99, regular price
Exclusively for Prime Pantry members
Clip $1.00 Amazon coupon
Free shipping on orders of $40.00 or more
Final Price: $1.99


Buy 1 Glade Solid Air Freshener in Clean Linen Scent $0.99, regular price
Exclusively for Prime Pantry members
Clip 25% off Amazon coupon
Free shipping on orders of $40.00 or more
Final Price: $0.74
Buy 1 Glad OdorShield Tall Kitchen Drawstring Trash Bags, 100 ct $17.99, regular price
Opt in for Subscribe & Save for an additional 5% off
Free shipping with Amazon Prime
Final Price: $17.09, or $0.17 per bag


Buy 1 Hefty Ultra Strong Trash Bags with Odor Control, 80 ct $15.98, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip $3.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $12.18, or $0.15 per bag


Buy 1 Tide Pods Original Scent HE Laundry Detergent Pacs, 81 ct $19.97
Opt in for Subscribe & Save for an extra 5% off
Clip $2.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $16.97, or $0.21 per pac
Buy 1 Tide Pods Free & Gentle HE Laundry Detergent Pacs, 81 ct $19.97
Opt in for Subscribe & Save for an extra 5% off
Clip $2.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $16.97, or $0.21 per pac


Buy 1 Tide Original HE Liquid Laundry Detergent, 100 oz $11.97
Clip $2.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $9.97
Buy 1 All Free Clear for Sensitive Skin Powder Laundry Detergent, 52 oz (reg. $14.46) $4.68
Add-on item; ships free with order of $25.00 or more
Opt in for Subscribe & Save for an extra 5% off
Final Price: $4.45


Buy 1 Cottonelle Toilet Paper in Ultra Clean Care or Ultra Comfort Care, 36 ct $21.98
Opt in for Subscribe & Save for an extra 5% off
Clip $1.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $19.88, or $0.55 per roll
Buy 1 Quilted Northern Ultra Plush Supreme Toilet Paper, 24 ct $25.99, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip $2.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $22.69, or $0.95 per roll


Grocery Savings and Coupons


Buy 1 Larabar Bars in Apple Pie Flavor, 16 ct $15.81, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip $3.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $12.02, or $0.75 per bar
Buy 1 Frito-Lay Chips Variety Pack, 28 ct $8.98, regular price
Exclusively for Prime Pantry members
Clip $2.00 Amazon coupon
Free shipping on orders of $40.00 or more
Final Price: $6.98, or $0.25 per bag
Buy 1 Fruit by the Foot Berry Tie-Dye, 6 ct $2.29, regular price
Exclusively for Prime Pantry members
Clip 20% off Amazon coupon
Free shipping on orders of $40.00 or more
Final Price: $1.83, or $0.31 each


Buy 1 Bai Flavored Water Antioxidant Infused Kula Watermelon flavor, 12 pk $23.88, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip 25% off Amazon coupon
Free shipping with Amazon Prime
Final Price: $16.72, or $1.39 per bottle
Buy 1 Clif Bar Chocolate Brownie, 12 ct $9.74, regular price
Add-on item; ships free with order of $25.00 or more
Opt in for Subscribe & Save for an additional 5% off
Clip 15% off Amazon coupon
Final Price: $7.79, or $0.65 per bar
Buy 1 Clif Bar Chocolate Chip Peanut Crunch, 12 ct $10.48, regular price
Opt in for Subscribe & Save for an additional 5%
Clip 15% off Amazon coupon
Free shipping with Amazon Prime
Final Price: $8.39, or $0.70 per bar


Buy 1 Mott’s Medleys Fruit Snacks, 40 ct $5.88, regular price
Exclusively for Prime Pantry members
Clip 20% off Amazon coupon
Free shipping on orders of $40.00 or more
Final Price: $4.70, or $0.12 per pouch
Buy 1 Rold Gold Tiny Twist Pretzels, 16 oz $2.50, regular price
Exclusively for Prime Pantry members
Clip 20% off Amazon coupon
Free shipping on orders of $40.00 or more
Final Price: $2.00, or $0.13 per ounce


Buy 1 Chex Mix Traditional Snack Mix, 15 oz $2.89, regular price
Exclusively for Prime Pantry members
Clip 20% off Amazon coupon
Free shipping on orders of $40.00 or more
Final Price: $2.31


Buy 1 Fruit Roll-Ups, 30 ct $4.98, regular price
Add-on item; ships free with order of $25.00 or more
Clip 15% off Amazon coupon
Final Price: $4.23, or $0.14 each
Baby and Personal Care


Buy 1 Old Spice Lemon Lime Antiperspirant Spray, 3 ct $11.91, regular price
Clip $3.00 Amazon coupon
Free shipping on Amazon Prime
Final Price: $8.91, or $2.97 each
Buy 1 Axe Phoenix Body Wash for Men, 16 oz 4 ct $13.94, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip 20% off Amazon coupon
Free shipping with Amazon Prime
Final Price: $10.45, or $2.61 per bottle


Buy 1 Nivea Men Active Clean Body Wash, 16.9 oz 3 pk $11.28, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip 25% off Amazon coupon
Free shipping with Amazon Prime
Final Price: $7.90, or $2.63 per bottle
Buy 1 Oral-B Glide Pro-Health Deep Clean Mint Floss, 6 pk (reg. $17.99) $13.84, sale price
Clip $2.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $11.84, or $1.97 each


Buy 1 Pampers Easy Ups Training Pants for Girls Size 4, 140 ct $42.99, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip $5.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $35.84, or $0.26 per training pant
Buy 1 Pampers Easy Ups Training Pants for Boys Size 4, 140 ct $42.39, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip $5.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $35.27, or $0.25 per training pant


Buy 1 Dove Men+Care Extra Fresh Body & Face Bars, 20 ct $18.54, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip 20% off Amazon coupon
Free shipping with Amazon Prime
Final Price: $13.90, or $0.70 per bar


Buy 1 Eucerin Sensitive Skin Q10 Anti-Wrinkle Cream, 1.7 oz $9.99, regular price
Opt in for Subscribe & Save for an additional 5% off
Clip 25% off Amazon coupon
Free shipping with Amazon Prime
Final Price: $7.00
Buy 1 Neutrogena Wet Skin Kids Sunscreen Spray SPF 70+, 5 oz 2 pk (reg. $17.78) $9.12
Add-on item; ships free with order of $25.00 or more
Final Price: $9.12, or $4.56 each


Buy 1 Tampax Radiant Super Absorbency Tampon Boxes, 32 ct 6 pk $41.82
Clip $6.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $35.82, or $5.97 per box
Buy 1 Tampax Pocket Pearl Tampons, 34 ct 4 pk $27.88
Clip $6.00 Amazon coupon
Free shipping with Amazon Prime
Final Price: $21.88, or $5.47 per box
Check out more AMazon Deals!
The post Amazon Coupon Deals: Week of 10/26 appeared first on The Krazy Coupon Lady.

Read more: thekrazycouponlady.com
1
https://infoforu.org/how-seo-poisoning-campaigns-are-mounting-a-comeback/
Search engine optimization (SEO) poisoning has been around for as long as internet users have been using search engines. The attack, which is making a bit of a comeback recently, involves manipulating search engine results to drive users from legitimate websites to sites that serve up malware, identity theft tools and even fake news.

In recent weeks, cybersecurity vendor Zscaler has reported an uptick of SEO poisoning attacks. About 10,000 such websites targeted searches about November’s U.S. midterm elections.

S
Read More
ame Scheme, Different Name
Attackers used various techniques to trick search engines into elevating webpages that serve up pornography, advertising, and political or religious content, the Zscaler researchers reported.

“SEO poisoning is a new term for a very old problem: People trying to get you to go to their webpage rather than what you really want,” said Ty Belknap, a network engineer and author of “Timeless SEO Secrets.” “It’s been around almost as long as websites have, and search engines still have difficulty stopping it.”

The technique is most effective during special events like the Olympics, World Cup or an upcoming election, added Joseph Carson, chief security scientist at cybersecurity vendor Thycotic. During natural disasters, he said, criminals often use SEO poisoning methods to trick people into sending aid to them instead of victims.

“SEO poisoning is typically time-based, so it has a limited set of time that the malicious content would be available on the top of the search results,” Carson explained. “The technique of using SEO poisoning is very concerning as most people trust the search results from Google and have an expectation that when something appears on the top page of the search results, it is assumed that is has been vetted and is authentic.”

How Does SEO Poisoning Work?
Attackers use various techniques to move their pages up in search engine rankings. In some cases, attackers flood their websites with keywords, although most search engines have gotten wise to this technique.

In other scenarios, attackers use so-called cloaking techniques to deliver different web content to a user than it does to a search engine spider. Yet another method involves building layers of websites that link to each other in an effort to trick search engines into ranking them higher.

Malware distribution and information theft are the top goals of SEO poisoning, so attacks can create problems for both individual internet users and corporate networks. According to Carson, this tactic is frequently used to compromise companies’ sensitive information.

“It is a common method using SEO poisoning to steal employee credentials so the cybercriminal can abuse that information to gain access bypassing a company’s existing security controls,” he explained.

Such an attack can also damage a business’ brand reputation if customers end up at a poisoned site instead of the real one.

“If they have been a victim of SEO poisoning,” Carson posited, “then how can customers trust the service in the future if they have no confidence that they are on the company’s actual legitimate website?”

Why Users Must Stay Vigilant
Users can protect themselves by using an up-to-date browser that warns them if they try to access insecure websites. Google, in particular, has pushed legitimate websites to use Hypertext Transfer Protocol Secure (HTTPS), the secure form of Hypertext Transfer Protocol (HTTP), and has begun warning users when they surf to insecure sites.

Internet users and organizations should also install antivirus tools that warn them of sites serving up bad code. In addition, users should pay special attention to the URLs of the websites they see in all search results. If a website serves up a pop-up asking you to opt into something, read it carefully before taking action.

SEO poisoning can bloom from a trending event more quickly than watchdogs can track individual cases. This can make it difficult to stay informed, but users can mitigate the risks before they reach their networks by remaining vigilant while browsing and regularly updating security software.


The post How SEO Poisoning Campaigns Are Mounting a Comeback appeared first on Security Intelligence.

Read more: securityintelligence.com
1
https://infoforu.org/how-word-of-mouth-marketing-can-be-a-scalable-channel/
In fact, statistics show that word of mouth marketing and peer to peer marketing are a huge driver in growth.

61% of people have recommended a local business to someone they know by word of mouth. Consumer Review Survey – BrightLocal



But, it doesn’t just stop at local businesses. Think of back in the day when PayPal popped up. If you were an early user of PayPal, you probably became a user because of word of mouth. Whether by being invited by a friend directly, or because you heard they were giving away
Read More
free money to new users.

PayPal, ended up spending around $60 million dollars as a result of their referral program. You see, if they user signed up they would get $20. They could earn another $20 for referring a friend. This strategy opened up the referral flood-gates and lead to over 100,000 users in just 1 month.

That may be excessive for the average business. But, the tactics behind it are repeatable. Have a product that people want or need. Attract customers, and get those customers to spread the word. Eventually, you’ll have a network of people talking about you. The best part is, customer acquisition will be a lot cheaper in the long run than continually running regular marketing campaigns (even if you do choose to incentivize referrals).

So, now you get that word of mouth is a great channel for growth. But what exactly does that mean and how do you make it scalable?

Where word of mouth marketing came from
Before we dive too far in, let’s paint a clear picture of word of mouth marketing.

Generally speaking, word of mouth marketing is a form of business promotion/advertisement shared through customers, partners, and even employees.

With the birth of the internet and social sites, word of mouth blew up. But, it’s not a new phenomenon, just done in a new and improved way… thanks to social media. In fact, generating a buzz for a product with actual word of mouth (literally meaning talking between two people) obviously goes back, way back. But actual techniques for advertising with word of mouth started gaining popularity in the 70’s.

There were problems, however, with the traditional use of word of mouth. The biggest problem being that it was difficult to measure. Therefore, it tended to take a back burner for many marketers.

Today, however, word of mouth seems to be one of the top approaches used in the marketing industry.

How word of mouth marketing is used now
Word of mouth in today’s data-driven world derives from many aspects of marketing. In fact, many types of marketing rely on word of mouth to happen. Think of buzz marketing and viral marketing.



It’s pretty evident why word of mouth marketing has gained popularity in recent years.


The best reason is because most marketers are using the channels that word of mouth thrive on (social media is king). Yep, word of mouth bleeds into social media marketing!
Another reason is that we live in a data-driven world, so practically everything about word of mouth marketing easily measurable. Think Google Analytics, etc.
The last most relevant reason is that people love engaging with brands, and you can find brand ambassadors on practically every medium online.

Why word of mouth can be a scalable channel
It can be difficult for some businesses to scale through SEO and content alone. This is because many businesses are using paid ads which is making it more expensive for many smaller businesses to be seen.

But, with word of mouth, most businesses can create a network effect. They might not turn into viral sensations, but the outcome can still be pretty good. This is especially apparent when things like a referral program is implemented.

But how does that make it scalable? Well, a referral program, for example, uses your existing customer base, who are already cycling through your existing marketing channels. So when these customers hit a certain point, they are being primed for word of mouth to occur.

How to make word of mouth happen automatically
Running some sort of rewards program can help you immensely when it comes to word of mouth marketing. No matter what type of rewards program you choose, you can make it even easier for word of mouth to occur if you do these few things…




Implement word of mouth into your marketing processes — Yes, word of mouth can happen on its own. But, sometimes, you need to help provoke it to get the ball rolling. Use your existing marketing campaigns to fuel word of mouth to occur. Create shareable content, be easy to share, and promote that you’re looking for referrals!
Use automation where you can — You may have some customer touch points automated already. Why not automate your rewards program too. For example, post purchase, you probably automatically send a receipt email. You might also enroll them in other email campaigns. Use this point as an opportunity to ask users to refer. What we’re saying is… You can automatically trigger a rewards program invite to send after certain actions.
Take it up a notch with software — Between referral software and automation software, you can easily create a network effect. Your programs can feed into your existing marketing campaigns, which feed into your customer base, which eventually spreads out as word of mouth.
Social media is a big player in this — Social media is evolving rapidly. And it seems new social sites are popping up, and creating a buzz. The key takeaway is that social media… is well, social. People are always communicating on these platforms, and engaging with friends and brands. But the icing on the cake is the tracking capabilities social media provides. Brands can measure consumer effectiveness easily, and learn who their target markets are. Plus, social platforms are baked into many marketing processes from the get go. Meaning, whatever campaigns you plan on running should showface on your social sites too.

Ways word of mouth can be implemented
You need to be able to see the numbers. In today’s data-driven world, there has to be data to back up your marketing strategy. This means creating a repeatable growth channel is key.

Fortunately, there are ways to track word of mouth data. Here they are…

1 Reward programs
Think referral, partner, and even loyalty programs. Rewards programs are easy to build, scale, and automate. Each of these types of programs can be easily measured too. To make things even easier, software for these programs makes implementing, tracking, and even rewarding a breeze.

Referral and partner programs provide users with links to share with their friends. So no longer are the days of cold-calling unsuspected referrals. Resulting in poor social currency and tension between friends.

Now, accepting an invite to a check out a business is done on the terms of the referral. There are plenty of easy referral program ideas you can try out to maximize your word of mouth and increase you ROI! Like simply asking a happy customer for a referral.

2 Influencer and affiliate marketing
Similar to the rewards programs listed above, influencer and affiliate marketing are great program options for increasing word of mouth. These types of program have a heavy focus on creating brand awareness, and work really well when well-known advocates are involved.

Though these types of programs don’t rely on recommendations from known individuals, they do work because the advocate is seen as a trusted source.

These types of programs are also easily scalable, and rely on software for tracking – making them great for creating a buzz – quickly.

3 Reputation Management
It’s not just reward programs that work in your favor when creating talk about your brand. Reviews and testimonials can be used as a scalable channel.

You see reviews are just other ways to get digital word of mouth. And, in most cases, people are looking for outsider input before making a buying decision. They may not be direct recommendations, but reviews and testimonials are a sought out factor for many leads. Plus, they make you even more discoverable online.

Unlike the other channels mentioned, reviews and testimonials are great for all business types. And you can use them along with other channels to maximize your word of mouth reach.

How do you know which word of mouth channel will work for you?
All of the channels we have mentioned are an owned media channel. They are data-driven and are scalable, and all of which rely on social currency.

But how do you choose one for your business? The good news is, you don’t have to choose just one. In fact, some businesses rely on a variety of performance-driven networks to create word of mouth.

With that being said, your business might not be cut out for all of them, so you have to decipher which ones will work best for your customer base.

For example, an e-commerce store may do better with an affiliate or loyalty program vs referral program. Whereas a service type business will be better off implementing a referral program.

Program dependencies
Typically, the frequency of purchase and the price of purchase are big determining factors in choosing the type of program you should use.

Frequency – The type of program you implement relies on the frequency of customer purchases. Typically, referral type programs like partner and customer programs, tend to work with both low and high frequency. Whereas loyalty, affiliate, and influencer programs work better with high-frequency purchases.

Price – The price has a role in determining the type of program too. For instance, a loyalty type program doesn’t work as well with high-priced purchases. This is because these types of purchases are not made frequently enough. Whereas a referral program actually works really well with high-priced purchases. Think of a coffee shop, most have loyalty cards, but not referral cards.

Here’s the kicker…all of these programs can get customers excited… which can raise up your word of mouth traffic. Oh, and it’s all totally measurable.

Deciding on program promotion techniques after implementation
You’ve already been working on prompting word of mouth to happen. But, now that you have a program up and running, promoting word of mouth is even easier. Plus, your program can be implemented into your other marketing strategies.

Your program makes it a lot easier to track, ask, and reward participants, but it can’t always do it alone.

Here are some helpful tips:


Start promoting before the launch. You’ll want to advertise your rewards program ahead of time to get people excited. Doing a countdown in your newsletters, on your social sites, and even on your website can intrigue users to join.
After your program is live, continue promoting it. This will keep the momentum going and spark people to keep sharing. You’ll want to promote on all fronts! Your social media profiles, emails, and newsletters are great avenues to promote on.
Be sure to promote the reason (aka reward) as it can help drive interest. No matter how much someone may like your business, sometimes a nudge is still needed to get people talking.

Analyze, measure, and repeat
Like any other marketing strategy you have to figure out what you’re measuring for success. To do this, you need to find your baseline.

In order to get to where you want, you have to know where you’re at. The same idea applies to tracking your word of mouth. By finding your baseline, you can establish which direction you need to take.

But, remember… your baseline can change! So, pick a date down the road, and adjust your word of mouth strategy as necessary. Look at what you did to begin your word of mouth journey, and see if there are adjustments you can make. Your word of mouth evolves as your customer’s needs and wants change.

Summary
We’ve covered a lot of word of mouth how-tos, and whys. As you can see word of mouth happens on its own. But, when you pair it with the right tools, you can make it a scalable and powerful channel.

The power of word of mouth is undeniable, and as long as you have the right toolkit, you can make it happen both online and offline.

Read more: feedproxy.google.com
1
https://infoforu.org/5-baby-leggings-for-free-just-cover-shipping/
One of our favorite baby deals is back! Head to babyleggings.com where you can score five pairs of baby leggings for free. You heard me–free! Just enter code GIVEME5FREE at checkout and cover the shipping cost.

Shipping starts at $14.99, meaning you’ll pay $3.00 per pair of leggings. That’s a savings of 70% on the retail price.



Buy 5 Pairs of Baby Leggings $10.00, regular price
Use code GIVEME5FREE to get 5 pairs for free
Shipping adds $14.99
Final Price: $14.99 shipped, or $3.00 each
Up Next: Fingerlings
Read More
2-Tone Interactive Monkeys, Only $9.97!
The post 5 Baby Leggings for Free – Just Cover Shipping! appeared first on The Krazy Coupon Lady.

Read more: thekrazycouponlady.com