Hi Friends! I hope everyone is having a great summer so far! We’ve been having really humid weather in Massachusetts ...
JavaScript UI frameworks and libraries work in cycles. Every six months or so, a new one pops up, claiming that it has revolutionized UI development. Thousands of developers adopt it into their new projects, blog posts are written, Stack Overflow questions are asked and answered, and then a newer (and even more revolutionary) framework pops up to usurp the throne.

Using the Stack Overflow Trends tool and some of our internal traffic data, we decided to take a look at some of the more prominent UI frameworks: Angular, React, V
Read More
ue.js, Backbone, Knockout, and Ember.

Framework lifecycle
Stack Overflow Trends lets us examine how each of these technologies has been asked about over time. We can start by looking at some of the larger frameworks.

There was a time when jQuery was the darling of JavaScript tags on Stack Overflow, accounting for almost 8% of new questions. This picture quickly changed as AngularJS and later React were released, cannibalizing jQuery’s mindshare amongst the community. Then starting around 2016, there is a quick shift from AngularJS to Angular, which represents the subsequent versions (Angular 2+), as developers began to migrate to the latest and greatest flavors of the popular framework from Google.

These larger frameworks show only part of the picture. There also were smaller frameworks vying for dominance. The picture here shows just how brutal the lifecycle can be.

There appear to be two major phases in JavaScript framework usage. There appears to be a quick ascent, as the framework gains popularity and then a slightly less quick but steady decline as developers adopt newer technologies. These lifecycles only last a couple of years. Starting around 2011, there seems to be major adoption of a couple of competing frameworks: Backbone, Knockout, and Ember. Questions about these tags appear to grow until around 2013 and have been in steady decline since, at about the same time as AngularJS started growing. The latest startup is the Vue.js framework, which has shown quick adoption, as it is one of the fastest growing tags on Stack Overflow. Only time can tell how long this growth will last.

By Language or Technology
There are various factors that may go into a developer’s use of one particular front-end framework or another. Developers who primarily work with one programming language or technology may be more inclined to choose a certain UI framework. For instance, we might expect Node.JS developers to choose a different framework than ones who work with Ruby on Rails.

We can get a sense of this by breaking developers into groups based on the tag they most visit, and for each group examine the percentage of traffic that goes to each of these frameworks.

Both TypeScript and CSS users have relatively high traffic to JavaScript frameworks across the board compared to the other technologies we examined. This makes sense as developers who work with these technologies tend to do front-end development, so they’re more likely to use a JavaScript framework. The relationship of Angular to TypeScript is particularly strong as Angular (not AngularJS) is written in TypeScript.

As a gut check, we included C and C++ in this analysis. Since developers who primarily use C and C++ tend to do more systems programming, they are less likely to use a JavaScript UI framework, and this is apparent based on the relatively low percentages across each framework.

Angular and React are by far the most popular across the board, no matter the technology used. It makes sense that they are the clear frontrunners, supported by two of the biggest and most influential companies in tech. Just looking at those two frameworks, Angular is more visited amongst C#, Java, and (to a degree) PHP developers, whereas React is more popular with Rails, Node.js, and Python developers.

There are a couple of interesting observations when we look at some of the less popular tags. Ember.js and Ruby on Rails share a disproportionately strong relationship compared to other technologies. This marriage could be due to some of the philosophical similarities between the two frameworks. Ember was created by Yehuda Katz, a member of the Ruby on Rails core team. Due to this, both Ember and Ruby on Rails advocate a convention over configuration paradigm that make these two technologies complimentary and allow developers to quickly be productive without worrying about the nitty gritty configuration, until they need to.

Unsurprisingly, Knockout.js receives disproportionately more traffic by C# developers, most likely since Knockout is also a Microsoft technology. PHP is also an interesting case. It is designed for and primarily used for web development, but PHP developers are not visiting many Angular or React questions (and not too many to JavaScript frameworks as a whole), but visit a disproportionate amount of Vue.js questions.

The choice of JavaScript framework also varies by industry, which we can segment for US traffic by matching IP address to companies. Since React and Angular are the most popular frameworks, we compared the traffic to each tag in the median organization within each industry.

What industries tended to use each of these frameworks?

We can tell that the media and retail industries by far tend to use these frameworks and have a higher percentage across the board compared to other industries, as companies in these industries tend to gravitate to newer technologies to bring rich client-side experiences to their users to engage with content and refine the online shopping experience. This contrasts with the academic, government, and healthcare sectors, which appear to have little need for these types of frameworks. This may be because those industries are relatively more concerned with database management or data analysis rather than front-end web development.

The largest outlier and mystery is the insurance industry. Compared to other industries, Insurance companies as a whole seem to use Angular at very high rate, without using much React. We’re still looking further into why this would be the case, but if there are any developers who work for an insurance company reading this, feel free to leave your conjecture in the comments.

React and Angular Usage in the United States
As we have examined in previous posts, choice of programming technologies differ greatly by geography.

So, keeping with the React and Angular theme, which cities in the United States (among the 25 cities with the most visits overall) are more likely to use these frameworks?

Interestingly enough, this group of cities is split fairly evenly between the frameworks, with Dallas and Denver trending more towards Angular and Brooklyn and San Francisco more towards React. I like to think San Francisco and Brooklyn are two of the trendiest cities in the US, and that this is why developers in those cities are also trendy with regards to their choice of framework.

Let me be clear, even though I’m from Brooklyn and have a budding affinity for React, I am not advocating for the use of any framework in particular. Like every technology choice, it’s not about what’s “hot,” but more about identifying tradeoffs and finding the tool for the problem at hand. But let’s be honest, the size of a developer community certainly counts; it contributes to a thriving open source environment, and makes it easier to find help on Stack Overflow.

Whichever JavaScript frameworks you use, if you’re a web developer looking to take the next step in your career, here are some currently companies hiring front-end web developers on Stack Overflow Jobs.

The post The Brutal Lifecycle of JavaScript Frameworks appeared first on Stack Overflow Blog.

Read more: stackoverflow.blog
American businessman and technological extraordinaire has called a diver who helped rescue schoolboys from a flooded Thai cave a ‘pedo guy’.

In a lengthy Twitter thread earlier today (July 15), Musk called British diver Vernon Unsworth a ‘pedo guy’ in a strange outburst.

His frenzied tweets were in reaction to the Brit calling the Tesla and SpaceX CEO’s offer to help with a submarine ‘a PR stunt’.

Earlier this week Musk travelled to the Tha
Read More
m Luang caverns in Chiang Rai to present the six-foot submarine he claimed would be able to help free the 12 schoolboys who had been trapped in the cave for two weeks.

He also offered to send some of his top engineers over so they could aid the rescue team on their mission.

Although the majority of people applauded Musk for offering to help with the rescue mission, Unsworth was less than impressed.

In an interview with CNN, the British diver who lives in Chaing Rai and is an experienced cavern explorer, criticised Musk’s idea of a ‘kid-size submarine’.

He said:

He can stick his submarine where it hurts. It just had absolutely no chance of working. He had no conception of what the cave passage was like.

The submarine, I believe, was about five foot six long, rigid, so it wouldn’t have gone round corners or round any obstacles.

It wouldn’t have made the first 50 metres into the cave from the dive start point. Just a PR stunt.

Unsworth then said Musk was told to leave ‘very quickly’ when he entered the cave adding ‘as he should have been’.


You can watch footage of the rescue team operating within the cave here:

Unsworth’s comments clearly got to Musk who took to Twitter to first claim he never saw the Brit before stating his offer of help was welcomed.

Musk tweeted:

Never saw this British expat guy who lives in Thailand (sus) at any point when we were in the caves. Only people in sight were the Thai navy/army guys, who were great. Thai navy seals escorted us in — total opposite of wanting us to leave.

I was *asked* to help repeatedly. Declined several times, as I thought they had it in hand and only agreed to help when Thai SEAL died (deep cave pumps not operating at time). We designed the mini-sub to Stanton’s specifications *and* brought a flexible rescue pod just in case.

Never saw this British expat guy who lives in Thailand (sus) at any point when we were in the caves. Only people in sight were the Thai navy/army guys, who were great. Thai navy seals escorted us in — total opposite of wanting us to leave.

— Elon Musk (@elonmusk) July 15, 2018

I was *asked* to help repeatedly. Declined several times, as I thought they had it in hand & only agreed to help when Thai SEAL died (deep cave pumps not operating at time). We designed the mini-sub to Stanton’s specifications *and* brought a flexible rescue pod just in case.

— Elon Musk (@elonmusk) July 15, 2018

He then invited Unsworth to show a video of the rescue to help prove his submarine idea may have worked.

However, Musk soon called that off resorting to calling the Brit a ‘pedo guy’ in an odd tweet.

The inventor wrote:

Water level was actually very low and still (not flowing) — you could literally have swum to cave five with no gear, which is obv how the kids got in. If not true, then I challenge this dude to show final rescue video. Huge credit to pump and generator team. Unsung heroes here.

You know what, don’t bother showing the video. We will make one of the mini-sub/pod going all the way to cave no problemo. Sorry pedo guy, you really did ask for it.

You know what, don’t bother showing the video. We will make one of the mini-sub/pod going all the way to Cave 5 no problemo. Sorry pedo guy, you really did ask for it.

— Elon Musk (@elonmusk) July 15, 2018

If you want people to take your point seriously, maybe don’t call the person you disagree with a ‘pedo guy’ Elon!

If you have a story you want to tell send it to UNILAD via stories@unilad.co.uk

Read more: unilad.co.uk
Scams & bad deals. Identity theft is the #1 scam. Keep your account #s, and Social Security # out of the hands of those who don't need to know them. Don't pay up-front fees in hopes of obtaining a loan or a credit card. An exception to this rule is a home loan, which usually involves appraisal and credit report fees - paid in advance. Popular loan scams ask people to send a fee for a promised loan or credit card even if their credit rating is bad. Watch out for someone who pays you too much with a phony "cert
Read More
ified check" and asks you to wire them the difference. If you do, you lose. Don't sign untrue statements! Beware of companies who loan to people with bad credit.

Credit cards. If used well, great tools, if used poorly, financial ruin! If you're too impulsive, hide your card! To avoid paying interest and fees, pay off your entire balance each month (on early or time). Most charge no interest if the balance is paid off within the billing cycle. If you pay only the minimum required payment, like one in four Americans, you lose.

Unauthorized use of credit cards. If a charge - which you did not authorize - appears on your credit card statement, contact the credit card company immediately. Follow-up your dispute in writing within 60 days to ensure your rights.

Disputed items. If you are dissatisfied with a product or service you charged with your credit card, first make a "good faith" attempt to resolve the dispute with the merchant. If you are unable to resolve it, contact your credit card provider and file an official dispute. Do this within 60 days of the charge to preserve your rights and avoid negative credit, etc.

Debit cards. If you, or someone else, uses your debit card, money is deducted from your checking account. For pre-authorized purchases (e.g. gasoline or motels) a "hold" is placed on your checking account, usually for an amount larger than the expected charge. This hold can cause other checks or charges to be returned -- if you don't have a sufficient cushion of funds in your account, or a backup system (e.g. overdraft line of credit loan). Once funds are deducted from your account, it is often difficult or impossible to get your money refunded. Don't use a debit card for mail order, telephone, or internet purchases. Even if you don't get what you ordered, you may not be able to get your money back.

Reconcile your checking account. The sooner you do it, the easier it is. As soon as you receive your bank statement, compare it with your check register item by item. Make sure both you and the bank have recorded things correctly. If you find that the bank has made errors, or the statement includes unauthorized deductions, contact them immediately.

Blank checks. Keep your blank checks in a safe place. Although you may not be technically responsible if someone steals your checks and forges your name, consumers are often unable to recover their funds which have been deducted from their account. Financial institutions have several defenses including consumers' negligence.

Bounced checks. To avoid costly bounced checks, tie your checking account to a revolving line of credit (an empty loan). If you have such a pre-arranged plan, and write a check for more than your available balance, a loan advance is made to pay the check. If you pay off that loan quickly, most financial institutions charge you very little in interest and fees. Keep that line of credit reserved as your checking account backup and don't use it for anything else. Bounced check fees, are very costly. Beware; many banks automatically provide very high-cost "bounce protection" programs for those who don't.

Solicitations. Don't give your account numbers, credit or debit cards, or your Social Security numbers to anyone who phones or e-mails you. They may not actually be who they claim to be. They may fraudulently use your information, and the damage done to you financially, or to your credit rating, may cause huge headaches, and a horrendous waste of your time, money and energy trying to correct the problems.

Investing. If you can't afford to lose it, don't speculate with it. The greater the rate, the higher the risk.

Risk Free. Nothing is "risk-free". Especially nothing involving money.

Too good to be true. If something sounds too good to be true, it is! Don't fall for the scams. Heed the clues!

Credit repair. Be weary of credit repair services. Some claim to be able to "fix" bad credit. If you have inaccurate information on your credit report, you may contact the credit bureaus directly and correct it yourself. If you have had credit problems, any attempts to remove the relevant information from your credit report are illegal, fraudulent, and only temporary.
Stock up on uniform polos at JCPenney. Right now, Izod Kids’ Polos are on sale for $5.00, regularly up to $22.00. Use promo code 4TOSHOP to get 30% off your purchase, and pay $3.50! Choose from a variety of colors and sizes.

Get free same-day pickup if available or free shipping to the store on purchases of $25.00 or more.

Buy 1 Izod Kids’ Polo (reg. $20.00-$22.00) $5.00
Use promo code 4TOSHOP to get 30% off your purchase through 7/29
Free same-day pickup or free shipping on purchases of $99.00 or more
Read More

Final Price: $3.50

UP NEXT: JCPenney.com: Kids’ Arizona Jeans, Only $6.99!
The post JCPenney.com: Izod Kids’ Uniform Polos, Only $3.50 – Reg. $20.00! appeared first on The Krazy Coupon Lady.

Read more: thekrazycouponlady.com
There are some people in this world that are nuts about pens. We’re not just talking about the classic boxes of Bics, but pens that are worthy of being held in their own mahogany box and destined to sign an important document. Brian Goulet of Goulet Pens is one of those guys. He understands that engaging customers about something they’re passionate about is crucial to the success of his business.

Brian shares his tips for an engaged Facebook group, talks about why listening to customers is cruc
Read More
ial and also weighs in on why handwritten notes are still a good idea.

You’ll learn:

How to use educational guides to grow your business
The future of organic traffic
Smart ways to grow a team successfully

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Brian Goulet of GouletPens.com)

Andrew: Welcome to “The eCommerceFuel Podcast,” the show dedicated to helping high six and seven-figure entrepreneurs build amazing online companies, and incredible lives. I’m your host, and fellow ecommerce entrepreneur, Andrew Youderian.

Hey, guys, Andrew here. Welcome to “The eCommerceFuel Podcast,” and thanks so much for tuning in, joining me on the mic today. Today, I’m excited to talk with Brian Goulet, from gouletpens.com.

Brian is a community member, our private forum member who joined us last year, and just really stood out to me and other members of the community for a lot of his impressive contributions, experience, and I just wanted to really with no agenda, get him on the podcast to learn more about him, get to know him, hear his story, yeah, because he’s got a lot of cool things to share, a cool company he has built.

In researching for this, kind of the theme that came out that we’ll talk about is just the value and the power of exceptional customer engagement. I mean, so many of us hustle early on in the business, but Brian really did that with his company, of course.

And really, the whole foundation was built on engaging with customers, reaching out to them in forums, building rapport with them. It wasn’t paid traffic, it was really hustle and kind of a lot of one-on-one hustling. He doesn’t do quite as much of that one-on-one today because he’s got a large team, as you’ll hear, but that still is very much at the root of what powered his business.

So, we talk about that. We talk about why he’s never been on Amazon in 8-plus years, why doesn’t plan to be on Amazon even though it could drive a lot of short-term, or maybe even long-term revenue for him. Fun discussion with him, so I hope you enjoy that.

Before we do that, I wanna thank our sponsors who make the show possible. I love our sponsors, they’re both companies I can…The only sponsors I would have on are ones that I can authentically get behind, and I can really do that for both of these.

First one is Klaviyo. If you listen to the show, you most certainly know them, but if you don’t, they make email automation easy, and powerful. Five quick reasons why you should be using Klaviyo if you’re not, for your e-commerce email marketing. First, segmentation. That is what they just kill it at.

They let you break out your email list, your customer list. You can pull in from Shopify, WooCommerce, pretty much any shopping cart, and send targeted automated email flows to them based on their behavior.

They’ve got a really great Facebook integration so that you can market and retarget to people on Facebook based on your email list. They just rolled out a fantastic visual flow builder that makes it much more intuitive to build out some of your complex flows.

They’ve got a really nice email design template editor that makes your mobile emails and your desktop emails, they’re like way…they look sharp without having to have a designer, and they’ve got very powerful analytics and reporting to show you what’s working, and what’s not. So, check them out. If you’re not using them, you can get started for free at ecommercefuel.com/klaviyo.

And then secondly, a big thank you to Liquid Web, who offers world-class web hosting for your WooCommerce store. So, recently, this last, you know, within the last six months, I moved all of my…all of my infrastructure is at Liquid Web: VPSs, WooCoommerce, WordPress, everything.

And I actually chatted with Chris, my tech guy who moved it over, and I said, “Chris, what was your experience like moving it all over to Liquid Web?” and the four things he said was he loves how the WordPress and the WooCommerce sites get automatically updated, so I don’t have to worry about that from a security standpoint, with screen shots to check to make sure things look properly, because they do a pre and post screen shot to make sure everything looks properly. It’s all automated.

The VPSs we use handle all the security certificates automatically. Our performance, we host the eCommerceFuel directories on Liquid Web, and the performance there has increased dramatically. And it’s incredibly easy to create sites and manage them, at least that’s what he said.

So, if you don’t trust me, which I wouldn’t, I’m kind of sketchy, trust my tech guy, Chris, because is a pretty legit dude. And you can learn more about them, especially if you’re in WooCommerce, that’s what they really know and specialize in. You can learn more about them at ecommercefuel.com/liquidweb.

All right, thank you, guys, for making this all possible. And with that, let’s jump into my discussion today with Brian Goulet.

Background into Brian’s Business
Brian, when did you start the business? And where are you today, in terms of your team size, your facility, you know, things like that?

Brian: So, I have kind of two versions of my business. It took me a long while to kind of figure out exactly what it was that I needed to do to succeed. I was a woodworker, and I was making wooden pens kind of as a hobby. I did that for a couple of years, never really made any money from it. I just kind of, anything I would make, I would invest back in tools, or wood, or whatever.

But it wasn’t really until 2009 that I started getting into selling fountain pen products. It was originally just my wife and I that started out in our dining room, you know, kind of classic American Dream kind of story. We had an idea we started, you know, just selling on our own little website.

We had a little blog and just, you know, started out just doing this stuff kind of on the side. And then we’re at the point now where we have, my wife and I, are 2 out of the 42 people that we have work in our company. We have a facility that’s about 24,000 square feet that includes both office and warehouse, because we do our own fulfillment. It’s quite an operation these days.

Brian Has Always Been a Pen Guy
Andrew: That’s cool. Congrats on the growth and the success you’ve had. And you have, I mean, you started…I mean, you’re making these pens by hand so guessing this was a, you know, a product of love early on. It was an interest of yours.

Brian: Oh, for sure. Yeah. I mean, it completely was not driven by setting a business plan, or anything like that. I mean, I was itching to make stuff with my hands, because I’m a very kind of tactile person, so I somehow convinced her that it would be a good idea for me to buy a small pen lathe. And what ended up happening is the first day that I made pens, I made like four pens in a couple of hours. I was like, “This is amazing. I love this.”

And then I looked around, I was like, “Oh, my Gosh, I have more pens than I’m going to use for like the next five years, how am I gonna keep doing this hobby? I’m gonna fill my house with pens.” So I was like, “I need to figure out a way to sell pens so that I can keep doing this hobby.”

So, I started looking online, so I googled it and looked on some forums and stuff like that, and I was like, “How do you use a fountain pen? What is a fountain pen? How does it work?” and that’s when I found there’s a forum called The Fountain Pen Network, that was kind of the prevailing forum of the time where people were going to kind of hang out and talk about pens.

I completely fell down the rabbit hole personally, and I saw it as an amazing opportunity from a business standpoint, to serve the community.

Philosophies from Gary Vee
Andrew: You’re a big Gary Vee fan, and I think most people are familiar with him. What is it that you think that he gets right, and what philosophies have you stolen from him, or not stolen, but embraced, of his philosophies?

Brian: I call it “Inspired by.”

Andrew: Inspired by, let me get out…You know, I said that and I was like, beautiful, very eloquent answer. You build rapport, your get started off…

Brian: No, no. No. It’s all good. Like, I’ll give Gary Vee a ton of credit because he wrote his book, “Crush It,” back in 2009. He’s on his fifth book now, but he wrote his first business book back in 2009 called “Crush It.” It was after reading that book that I was just like, “Holy crap, this guy has done exactly in the wine world, what needs to be done in the fountain pen world.”

And I pretty much just took exactly what he did, and said, “I’m gonna go do that. You know, I’m gonna start a video blog, I’m gonna do a written blog. I’m gonna go heavy on education. I’m gonna be super engaged with my community, and I’m gonna respond to every comment, and I’m gonna just learn from them and respond back to them, and be super generous.” And that has worked phenomenally for me.

How Education Has Helped The Business
Andrew: You talked about, you know, the things that he…being really engaged, a video blog, education. Those are kind of the core pillars of what you’re doing. The blogging makes sense. Give me a sense on the engagement, like what do you do to engage with your customers in a way that other e-commerce stores aren’t, and what kind of advantage that you think it gives you. Because I think that’s kind of part of the secret sauce of what’s made your business successful.

Brian: I mean, I’ve kind of done all the hard stuff first. You know, it’s like I started out, I had no money, so I like having a marketing budget was laughable, you know, because I mean, literally, when Rachel I started…Rachel’s my wife.

When I started doing the content marketing, as the term has come to be known, I didn’t know that that’s what I was doing at the time. I just was doing what was practical. You know, YouTube was there and you could comment, and you could respond to people’s comments on You Tube. Twitter was there. Facebook was there. Instagram wasn’t, at the time, which is crazy to think about.

But, you know, social media at the time was somewhat new, but really it was just a matter of there were forums, there were blogs, there were places where people could comment, and you could comment back. And I was like, “You can have a conversation with people about, you know, things.” So, I would ask and be like, “Hey, what paper do you guys use, and why do you like it?” they’d say, “Oh, I like Clairefontaine,” or whatever they would say. “I like Rodeo.”

“I like this brand.” And I’d be like, “Okay, so where do you buy?” and they’d be like, “Oh, there’s this place but they’re out of stock a lot, and there was this other place, but they don’t even have a checkout, you have to mail a check in.” And I’m like, “That’s insane.” I was like, “What if I carried this and sold it like this?” they’d be like, “That’d be amazing.” I’d be like, “All right.”

So, I would go and carry it, and then I would go back, and I would tell them, “Hey, I carry this now.” And they’d be like, “Oh my Gosh, that’s amazing. I’m gonna buy it.” And I was like, “Well, this is kind of a no-brainer, you know and it cost me nothing except for time.”

So, I was literally kind of researching, finding out exactly what the community wanted, then I would offer it. And as soon as people saw that I was engaging with them, and asking their feedback, and offering what they wanted, they came and just told me more, and more, and more.

And I was like, “Well, this is about the easiest thing I think I’ve ever done,” because after grinding for like two and a half years making pens, and trying to hit corporate people up and, you know, running into dead ends, and it was not a passion-driven thing for most people, it was very easy for me to engage with people that were excited about the hobby that they were invested in.

And I, as a retailer/influencer, if you will, before the term came to be, that’s exactly what I was doing. And so I didn’t pay any ads for anything, I had no pay-per-click. I had no banner ads. I had none of that kind of early, you know, Web 1.0 stuff that was going on. I was just engaging with people, and building an audience and a following, and building a rapport, you know, in the community.

Brian’s Personal Involvement in Customer Interaction
Andrew: For the market research, that makes a lot of sense. And when you’re, you know, when you’re one or two people, it’s easy to have that passion. Something that’s new, it’s early, and you’re hustling. You’ve got 40 people now, it’s eight years down the road, is that something that you still maintain? Like, do you or your team still personally reply to every single YouTube comment, every single Twitter comment, all that kind of stuff?

I guess it’s a two-part question, are you doing that personally? I’m guessing, no. And if it’s not you, like, is that a core part of what you’re still doing to interact personally with every single customer?

Brian: It’s definitely a core part. When I say like we started the hard stuff first, like that’s the stuff I started doing first, like spending eight hours learning a product, and shooting a video, and publishing it, and then spending the next four hours engaging on comments, following up on it. I would do that, but I know very little, honestly.

I know very little about running ads, and doing, you know, the kind of stuff that I hear in the ECF about people that are like syncing up Shopify with Klaviyo, and then hooking it up to Facebook messenger, where I’m like, “That sounds amazing, but I don’t know what the heck you’re talking about.”

Like, I would sit down in front of a video and I can talk to you till you’re blue in the face about pens, and be super-engaging in the community about like, you know, you were talking about retargeting and list off, and I’m like, I’m starting to learn that stuff now because everything that I’ve built so far has been on content and engagement.

So, as my company’s grown, you know, I’ve got 42 people, but myself and my wife, to a degree, we do, you know, some of the content stuff, but I have a team of seven people that are, you know, involved in social media, content production, that kind of stuff. So, you know, think about that just in terms of how much of the business is devoted to that. It’s like a quarter of my business is engaged in content, and social media stuff.

Trust Is The Currency
Andrew: So, Brian, there’s a quote that I just, you know, I saw it when I was researching for this. It was that, you said, “I sell fountain pens, for crying out loud, which is all based on community, passion, and connecting with other people. Trust is my currency. And I always find it credible payoff when I do stuff like responding to people individually, because people know that I actually care, and Amazon won’t do this.” We’ll talk about Amazon in a minute, but initially, this was kind of your pricing compared to your competitors.

I’m guessing based on just the approach that you’ve taken, the love, and care, and TLC you’ve put into the business, the fact that you’re trustworthy, that you’re, you know, very engaged with people, not that you want to by any means, you know, take your consumers for a ride, or your customers for a ride and gouge them, but I’m guessing you guys are probably on the, at least…definitely on the lower end, if not on the higher end of the pricing scale, because people know that you care, and, you know, you’re engaged.

So, am I fair in guessing that allows you to charge a premium over a lot of your competitors?

Brian: I mean, I try not to view it as like charging a premium. I try to charge a price that creates a lot of value, so I don’t even look at it so much as like price is the determining factor. I’m very aware of prices, but for so many people…and I’m in a niche industry. It’s not a highly commoditized industry. You know, obviously, the more competition you have, the more tendency there is to just drive the price down.

I really love a quote from Seth Godin that says, “The problem with the race to the bottom is you just might win.” I never wanted to view it as, I want price as my differentiator. Amazon, ultimately, is going to beat you on price. You just gotta realize that’s what’s going to happen. So you will never be a differentiator purely on price.

So, I charge what I need to charge to be able to do what I need to do, so if that happens to be more expensive then so be it. I’ll be rewarded for the other things that I do that had value if people find it of value.

Deciding Not To Sell on Amazon
Andrew: Talk a little about…before we started recording, we were talking about Amazon, and I cut us off because I wanted to save it for the actual on-air recording. But you mentioned for your competitors, you’ve seen…you don’t sell on Amazon right now, despite how large your business has grown, zero sales on Amazon.

A very deliberate choice, and one you have kind of, offered you repression, in some regards. You haven’t sold, I mean, you guys started selling 5, 6, 7 years ago when, obviously, Amazon wasn’t as mature, but you made the intentional decision not to.

You kind of referred to Amazon as the “Kiss of death,” for some of your competitors. Talk a little bit about why you decided not to go that route, what’s happened your competitors who have sold, and, you know, why you think you’ve been able to thrive so much despite completely going cold turkey on Amazon.

Brian: For sure. I mean, yeah, Amazon does a lot of things right, obviously. That’s why they’re so huge. You know, there’s a ton of people that love buying through Amazon, and they’ve done so many things right. Very early on, in 2009, as somebody who wasn’t shopping on Amazon, and I very rarely buy from them.

I’m not a prime number anything like that. You know, I’m not like, “Amazon’s evil,” but at the same time I’m like, “I know what they’re up to.” It doesn’t take a genius to figure out how they’re working things.

I’ve been doing the business probably six months, and believe me six months in, we were not selling a lot. We were still in our garage, it was just me and Rachel. Their fulfillment services reached out to us about doing Fulfillment by Amazon, and I, you know, got the numbers and I was like, “Oh, you’re how much of a percent? I don’t have that kind of margin to just give up. I’m shipping out of my garage, I can fulfill it just fine,” you know.

And then they kept hitting me up harder, and harder, and harder, and I was like, “Why are they coming after me so hard?” and I just put two and two together I was like, “Wait, they want me to send my product direct from my supplier to them, they wanna sell it. What am I doing? Like, why am I getting paid anything? What value am I adding here? Why wouldn’t they just go direct to the manufacturer?” and I was like, “Oh, that’s what they’re doing.”

And then I did a little research, and I kind of found other industries, you know, smaller niche kind of industries where that’s exactly what was happening. They would get people that have a huge marketplace, you know, with lots of traffic and eyeballs, that people, you know, buying on Amazon.

So they would get small retailers who couldn’t handle the fulfillment side to do the Fulfillment through Amazon, and it’s really appealing, and you build this nice, pretty business model, and then they would find out your supplier, and then they would start buying direct from the supplier, and then they put pressure on the supplier to drive down prices. I was like, “Wow, this is not a super healthy scenario for a niche industry.”

Like, the fountain pen industry, it’s a very passion-driven industry. A lot of the suppliers that I have, they’re small companies. Like, I’m talking…one of my product lines is one guy working out of his house. Like, he can’t supply Amazon.

You know, he can’t drive down price. Like, it’s just not…it’s not beneficial to the fountain pen industry to play it that way. I just looked at that and I said, “This is not for me.” Like, other people may be able to figure out how to make this work, but this is not gonna work.

On Growing a Team
Andrew: You then, of course, started…yourself and Rachel, two people. You’ve now got a team of over 40 people. Which stage of the process have you enjoyed the most, and which stage in the, kind of the evolution to 40 people was the hardest from a managerial or team size standpoint?

Brian: I think for both of those, I wanna say all of it. For me, it’s an interesting…so, my personal story is like, my wife was seven months pregnant with our first child when we started selling fountain pen products. And I started my first video 10 days before my son was born. So, there’s a really strong correlation between like when I started my family, and when I started this business.

So, the two have really gone in parallel. I actually probably worried more about the early days of the business as I did with like, my son, because I had a super easy kid, the first one. I would stay up until like 2 o’clock in the morning, working in the business, and shipping out orders, and blogging, and stuff like that, and my son to sleep like eight hours a night. The two are really strong and parallel, so that was definitely a hard phase.

My wife was on maternity leave. She works for, you know, a Fortune 500 company. She decided, at the end of her maternity leave, that she couldn’t go back. She couldn’t leave our son. She wanted to stay home. And I was like, “Oh, okay. That’s something that we haven’t talked about, yet.” So here I was like, “I don’t have a salary.

I have not been working for any corporation or anything, for the last three years.” At this point, I was 25. You know, I was like, “I’m not a very marketable individual.” So it’s like, if we can’t get this business really working well in the next few months, I don’t know what we’re gonna do. I was doing all the product photography. I was shooting videos.

I was doing all the order fulfillment, you name it. I don’t even remember much of that phase because it was working 18 to 20 hours a day, every single day, and that’s just what it took to get it off the ground.

Finally, you know, after the first year, it was about a year after we started the fountain pen thing, that we were able to actually pay ourselves a salary. And I was like, “Oh, dang. I can’t get sick because I’m gonna get a week behind in work, and never catch up.” Like, “What do I do now?” you know.

And so that’s when I started thinking about, “Oh my Gosh, we really need to start thinking about hiring people.” It was either, “We need to hire people,” or, “I need to stop providing good service.” Like, I didn’t know what the alternative was. Like, how do I get people to stop wanting what we’re doing?

Andrew: So, with a team of 40, do you have a COO, or a Director of e-Commerce?

Brian: You’re looking at him, my friend. So, the things look very weird in our company, just because my wife and I started it together. We’ve worked on it full time together for nine years, we’re still in it full-time together. So, she kind of is more of the COO role on the operational side.

I do all the leadership stuff. I’m heavy in like the content marketing production. I’m like the pen expert, if you will, the face of the company, and the ra, ra company meeting kind of stuff. And both of us are involved in like picking new products, and vendor relations, and stuff like that. So, it looks a little funky in our company that it only works because her and I are married, and so in sync, and so driven together.

Not Your Typical CEO
Andrew: It seems to be, increasingly, for, can I just say four members that are kind of getting up there in that mid-seven, or a low eight, like that seems to be the lynchpin hire, I think, that seems to be from, just with people, just the hardest one to make, because it’s…you can get to that level as the owner fulfilling that role, but to get past that, you’ve gotta find someone who’s experienced enough, who cares enough, who’s a good cultural fit and can handle all of the balls that are up in the air.

That seems like probably lynchpin higher for people to look at and get past that stage.

Brian: I think, especially in like the e-commerce space, it’s kind of a unique thing. I think this role itself…I have a media team, so, I have two photographers, a videographer, and three people managing the different social media channels, because we trying to be everywhere. And I have one manager for that team, but I’m really looking for kind of a director, if you will, who will help to like manage the ads, be involved in strategy, help in like products, maybe oversee like some of the customer service side of things.

I’m a little deeper involved in that than your typical CEO would be, but part of that’s because I grew up in that, and that’s where I came from, so I know it really well. But still, it just requires more time than I really have to give it full-time, and I’m start to feel some pain from being pulled in different directions.

I would definitely say that that could be a game changer for anybody that’s looking for that. I’ll be in line with everybody else, sharing the same labor pool that seems to be very small out there.

Andrew: We’re trying a little pitch for you, to see how, the problem we’re trying to solve because we’re seeing it more and more, and by the time it’s aired, we should have launched the ECF, the eCommerceFuel job board, it’s a public job board.

So, if you are at director level, they’re really gonna be focused on, or they are focused rather, on e-Commerce Director VP, you know, kind of manager positions, marketing positions for e-Commerce, and also world-class customer support for your business. So, if that sounds like you, like if you’re thinking, you know, Brian’s talking to you, like, “That sounds like me,” you can put your resume on file, people like Brian can search for you. And if you’re a store owner like Brian, you can post jobs there too.

So, that’s a problem we’re gonna be trying to solve over there in the next, you know, year, year or two, three years. Because it seems like the one that’s coming up a lot with store owners, so.

Brian: That is pretty awesome. And, you know, if you don’t get your act together, Andrew, and don’t have that up on the forum yet, you can just reach out to me directly, because I’ll probably have a position up on my site for this very thing by the time this podcast will be live.

Andrew: Beautiful. Yeah. I mean, of course, reach out to Brian directly. And we can get you, of course, that posting up there for free, Brian, but yeah, we can definitely…if you’ve got it up. I kind of mentioned it because it gives me the incentive to make sure the job board’s up and running, which kind of like an accountability thing, but on your site too, if you get it up, like why don’t we do both? We’ll make sure the job board’s live, and we’ll get your posting in the show notes for this.

Brian: There you go. There you go. I need to finalize some stuff before I get it live. It’s not on my site yet, but it will be by the time this publishes, for sure.

Andrew: Perfect. This is going out tomorrow, is that all right?

Brian: Very funny. Very funny.

How To Get Good at Blogging
Andrew: So, a couple of things before we wrap up. You have talked, and I’ve noticed a lot just, just getting to know you in the community, but also kind of just throughout the threads of our conversations. Media education is so huge, blogging, and video.

Tackle blogging first, I’ll link up to an article I did with a couple of other people: Anastasia, and also Andy, on building out a successful e-commerce blog. But for you, how crucial has it been to your growth, and how focused are you on keyword, you know, very, like really rich keyword optimized content, versus just trying to organically write stuff that you think your audience is gonna really like?

Brian: You know, kind of like I said earlier, I’ve done everything the hard way, so even as far as like keyword optimization, and SEO, and all those kind of stuff, like that all sounds great. I don’t really know what I’m doing there. It has been way more focused on organic content.

You know, that’s why the engagement side of things is so important for me, because if I put out content and I get comments, and I get feedback, and, you know, the amount of time that people spend reading my stuff, if that stuff is really solid, and I’m getting good engagement with customers, then like that’s great. Like, that tells me what I need to know.

So, I’ve never been like a super metric-driven, you know, business guy. You know, I maybe look at that to kind of validate a little bit just kind of how things are going, but I care way more what people are deciding to do, and how much value they’re getting out of the attention that they’re giving me. I view that as my number one kind of North Star.

So, if I’m posting something and it gets very few comments, I don’t care how keyword-rich it is, it tells me that people aren’t really getting a lot out of that.

But if I post off, like we just created a Facebook group, you know, in the last two weeks. So, I waited way too long to create a Facebook group. We were kind of sitting on it. We had the idea, and we sat on it forever. We finally did it. We finally got it together, and in the last two weeks we’ve had 2,700 people join this group.

And like, I think we’re averaging somewhere around 1,000 posts a week in this group that our community is posting, and it’s like I can hardly even keep up with what is being posted in this thing because it’s so active.

So, I look at that and I’m like, “Okay, that’s like the only metrics I need right there.” People are freaking loving it. I’m seeing the enthusiasm people are having. They’re engaging. They’re asking questions. Like, I’m good there.

So, it’s somewhat subjective, but I care about that way more than I care about some metric about my keyword stuff. And I’m probably missing out on a lot of opportunities with the optimization side of things because I don’t really know what I’m doing there.

But on the same token, that, to me, is a like a lot easier to kind of clean up, and a lot easier to do now that I got more reputation, and I’m kind of more solid in the pen community. There’s tons of people out there that know about SEO, and keywords, that I can go, and find, and get some help there and cleans some things up, and boom, you know, it’s just like a fuel injector in what I’ve already built.

But I can’t go and just hire a pen expert to build an entire community of thousands of people. That doesn’t happen overnight. That only happens with work.

Organic Traffic in the Future
Andrew: Are you seeing on the, in terms of organic traffic from your blog, getting mixed reviews, and hearing from some people they’re seeing organic, not perceptibly taper off, but start to dip a little bit, and not from enough people that I’m, you know, I’m wondering how systemic it is, kind of in e-commerce partners in general. Are you seeing organic traffic as strong as ever, or are you seeing it weaken or soften a little bit?

Brian: You know, because I put out so much content, organic is still the dominant referral for me to my site, organic and direct traffic. It’s like 70% of my traffic comes from those two channels. I’ve seen some effects of it, for sure, and certain social media platforms, at different times, you know, like Facebook has, you know, changed some stuff in the last couple of years, to where organic has changed a lot.

The Facebook group, the reason it’s so vibrant is there’s no, you know, there’s, I shouldn’t say there’s no algorithm rhythm, that kind of messes with that. But, you know, anybody who’s in the group can kind of see whatever’s posted in there, so it’s super vibrant.

I used to be super prideful about the fact that I paid zero for advertising and marketing, because I did. I mean, I paid my team and I did the content, like I paid for it in labor and time, but I paid nothing in terms of Google ads, or PPC, or any of that kind of stuff. There was no free option. You had to pay to be in it at all. And I was like, “Okay, I now have to pay.” And that’s how they’re all gonna move, right? Like, they’re free for a while. They become, you know, kind of a thing, and then you have to pay to play.

That’s just kind of the way that every social media platform eventually goes. So, if you think about it a little bit differently and don’t just like, “Oh, I’m running organic stuff,” okay, but you have amazingly targeted tool, and if you put, just change your own mentality a little bit and think about what it is that’s available to you, and not even so much of like, “Oh, I’m gonna go target this group,” but like you can say, “Okay, I have a Facebook…” like for me, for example, we’ve got about 40,000 in our Facebook group, which is like good, it’s not amazing.

But it’s a solid group, right? And they’re very engaged.

I can take, you know, a, they call it a lookalike audience, so based on the interests of the people that are in my group, I can run an ad, you know, which sounds…the word “Ad,” I don’t like that word, really. But I can run a post that takes a really good piece of content that I’ve created, you know, “How to use a fountain pen,” like a Fountain Pen 101 type of thing. I can take, and I can put that in people’s feed who are a lookalike audience to the people that I know are already following me.

There’s a much greater likelihood that they’re gonna be super engaged in that, and I’m gonna find people that have never seen me, never heard about me, but I know are a great likelihood of being interested in me. That’s the power of these ads, and stuff. It’s kind of the same thing on Instagram, kind of same thing on YouTube. Facebook is really the king of that super like targeted ad stuff.

Okay. Now Who Wants a Fountain Pen?
Andrew: I love. It’s a great point on the mind shift. Brian, one thing I wanna ask you, kind of starting to wrap up here if we’re gonna let you around is, you know, so for people who are interested in maybe getting into the product line, it’s a cool product line. I think we’ll have a good number of people listening to this say, “Hey, that would be awesome to have some of that stuff.”

For someone who’s buying their very first, you know, really getting in for the first time into the, kind of the fountain pen industry, what one pen, ink, and wax stamp kit would you recommend for them? We’ll link up to this in the show notes.

Brian: You know, this answer is gonna be a little bit different for everybody. I have put videos out on much of this. You know, I have my Top 5 Favorite Inks in one video. I have my Top 5 Favorite Fountain Pens For Newbies, which is, you know, one of my top videos of all time.

Personally, I think a great pen to get started out with is one that’s called “The Pilot Metropolitan.” It’s a great performing pen, very affordable. It’s under $20, which for this type of pen, is really solid. High quality, made in Japan. That’s a really good one. Lots of fun colors, and stuff like that.

For ink, it’s really all over the place. Fountain pen ink, just pick a color that you like. You know, there are so many good ones out there. Diamine is a brand in the UK that’s really good, that has a ton of different colors. Really, ink is kind of pick a color that you like. We have 600 different colors of ink, so you can pick whatever the heck you want.

Wax seal stuff, that’s not gonna be for everybody. That’s like a super kind of deep going way into it. Wax seal stuff is a lot of fun, but it’s definitely not for everybody. But J Herbin is one company out of France that makes a flexible sealing wax, so you can actually get different symbols on the wax seal, or you can get, you know, like a letter that represents your first, or your last name, or whatever, and you melt this flexible wax, and you can actually send it through the mail system.

It’s funny, because wax seals used to be like a security measure. You’d have a brittle wax, and they would hand deliver the letter, and they knew it was tampered with if the wax seal was broken. So that was originally the reason why wax seals were a thing, but that’s clearly not really that much of the reason why people do it now. Now, it’s for like wedding invitations, and more of a kind of aesthetic thing.

The Lightning Round!
Andrew: I will link up to those views you mentioned in the products for show notes. I’m gonna dive deep into the, get good on the rabbit hole here. Brian, I wanna do a couple of let me around questions, so feel free to…I’m just gonna throw these, lob these in, you know, feel free to just answer quickly, these are rapid fire.

If you had to identify the number one thing you’re trying to optimize your life for right now, what would it be?

Brian: Oh, gosh. My health. You know, I’ve had some health issues. I’m seeing a nutritionist, and I’m trying to get some of that stuff under control.

Andrew: Who’s the last person that you sent a handwritten note to?

Brian: I actually don’t know, because I do handwritten “Thank You” notes that go into the orders that we sent here, and I wrote five of them today that are gonna go in orders. So, I don’t actually know who it’s gonna go to, but it’s gonna go to a customer of mine.

Andrew: Who’s someone you strongly disagree with?

Brian: Strongly disagree with? Oh, gosh, you know there’s all kinds of political stuff going on these days, I would say I pretty much disagree with everybody about something, so. But I’m a pretty agreeable guy. I really don’t get too upset about anything from anybody, so I think I’ll screw this question.

Andrew: Fair enough. How much money is enough? What would be your number of, you know, money in the bank where obviously, you could you keep working if you wanted to, but where you’d feel like, “This is enough money for me,” the number in the bank account balance?

Brian: Honestly, I hit that number as soon as my wife and I started drawing a paycheck in this business. So, my needs are super, super low. I would say as long as I have like $50 grand a year, I’m good.

Like, yeah, obviously, I’m running this larger business, and like we’re beyond that, but it’s not about the money, man. It’s about doing something that you love, and providing value to people that are really passionate. Like, that means so much more than money.

Andrew: What’s the worst investment you’ve made in the last 10 years?

Brian: Worst investment in the last 10 years? You know, the current website platform that we’re on right now was pretty expensive to get into, and we’ve had some bumps and…

We were an early adopter on our current platform, and we experienced some pain for that. I mean, in the end, it’s worked out okay, but in terms of time and stress, I would say that one probably ranks up there pretty good.

Andrew: And apart from your business, what’s been the best investment you’ve made in the last 10 years?

Brian: Oh, Gosh, apart from my business? You know, I’m gonna go with a non-financial answer on this one. My parents, they raised me with…they ran a business out of the house. It was never a wildly successful business, but the time that I was able to spend with them as a kid in the family business, meant everything to me.

Being that my wife and I run a business together, and we can, you know, work in it with our kids, and our kids are school age now, and they’re starting to get involved in certain parts of it, the time that I’ve been able to spend with my family has been the best investment I’ve ever had.

Andrew: Totally, cool. And finally, what was the first CD you ever owned?

Brian: The first CD? You know, this will date me a little bit. I actually bought 12 CDs at once when I started Columbia House, if you remember Columbia House subscriptions.

Andrew: 02, I remember. I was a BMG guy, but absolutely, I remember.

Brian: Yeah, so I don’t remember…I bought 12 CDs at one time, so my…I honestly don’t remember all of it. I remember Everclear was one of them. Eagle-Eye Cherry, you know, so many like one-hit-wonder. I mean, I was probably sixth grade, so it wasn’t really solid musical choices, but, you know, just like typical like, mid 90s bands that had like one hit, and I bought their CD, and like never listened to it again.

Andrew: I love it. I had totally forgotten about those, you know, either the get six CDs for a penny, or the buy 1 get 12. Oh, those were good days.

Brian: Exactly. Exactly. I paid like $15 bucks and got 12 CDs, and then I like never bought anymore. And the subscription was up and they were like, “Well, you gotta buy like 12 more CDs, because that was the contract,” and I was like, “Crap,” you know, and that was it. So, I bought like 12 at the beginning, and like 12 at the end, or whatever the heck it was. So I never really put loads of thought into it.

Andrew: Brian, it’s been awesome. Thank you, so much. Again, if this is something that, especially on the pen side, we’ll link up to all the products we talked about. Check out his company, The Goulet Pen Co at gouletpens.com. Brian, thanks so much for coming, and talking, it’s been fun.

Brian: Thanks, Andrew, it’s been a pleasure. I’ll give you a shameless plug here. ECF has been…I’ve been in a lot of different forums, a lot of different groups over my years in business here, and especially if you’re in e-commerce, this has been the most vibrant, most exciting, most relevant group that I’ve ever been a part of.

Don’t even give it a second thought. Like, I’ve wasted thousands of dollars on coaching and other various things to try to help my business, and all that was wasted, compared to the essentially measly amount you have to pay to be in the forum.

So, if you don’t get wait-listed because it’s maxed out like I did at the beginning, Andrew, because it’s such a solid group, like, seriously, don’t give a second thought. Look into it.

Andrew: I appreciate the kind words, man. That’s really nice of you. And it’s been awesome having you in the community, in the forums, and also, you know, hanging out with you at ECF live for the first time this year. And, you know, hopefully, we get to do it again.

Brian: Heck, yeah. I’ll be there in a second.

Andrew: Awesome. Hey, thanks buddy. We’ll talk soon.

Brian: Thanks, appreciate it.

Andrew: That’s gonna do it for this week’s episode. But if you enjoyed what you heard, check us out at ecommercefuel.com, where you’ll find the private vetted community for online store owners.

And what makes us different from other online communities or forums, is that we heavily vet everyone who joins to make sure that they have meaningful experience to contribute to the broader conversation. Everyone who we accept has to be doing at least a quarter a million dollars in annual sales on their store. And our average member does seven figures plus in sales via their business.

So if that sounds interesting to you, if you wanna get, you know, connected with a group of experience store owners online, check us out at ecommercefuel.com, where you can learn more about membership, as well as apply.

And I have to, again, thank our sponsors who help make the show possible. Klaviyo, who makes email segmentation easy and powerful. The cool thing about Klaviyo is they plan your entire catalog customer and sales history to help you build out incredibly powerful automated segments that make you money on autopilot. If you’re not using them, check them out, and try them for free at klaviyo.com.

And finally, Liquid Web. If you’re on WooCommerce, if you’re thinking about getting on WooCommerce, Liquid Web is the absolute best hosting platform for three reasons: one, it’s built from the ground up for WooCommerce, and optimized by some of the best industry professionals in the WooCommerce space that really know the stuff, and it’s highly elastic and scalable, as well as comes with a whole suite of tools and performance tests to optimize your store.

You can check them out and learn more about their hosted WooCommerce offering at ecommercefuel.com/Liquid Web.

Thanks so much for listening, really appreciate you tuning in, and looking forward to talking to you again next time.

Want to connect with, and learn from other proven ecommerce entrepreneurs? Join us in “The eCommerce Fuel,” private community. It’s our tight-knit, vetted group for store owners with at least a quarter million dollars in annual sales. You can learn more and apply for membership at ecommercefuel.com.

Thanks so much for listening, and I’m looking forward to seeing you again next time.


What Was Mentioned

Andrew Youderian: Blog | Twitter | Facebook | LinkedIn
Brian Goulet: Website | LinkedIn |Twitter
Brian Goulet’s COO Role on the eCommerceFuel Job Board
How to Grow a Successful eCommerce Blog
Pilot Metropolitan Pens
Diamine Bottled Ink
Noodler’s Bottled Ink
J. Herbin Sealing Wax
Brian’s Top 5 Favorite Fountain Pens for Newbies
Brian Goulet’s 5 Favorite Fountain Pen Inks
Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

The post Growing Through Fanatical Customer Engagement appeared first on eCommerceFuel.

Read more: ecommercefuel.com
Grab your smartphone and visit Target this week for a great deal on Frigo CheeseHeads! Stack a Cartwheel offer and a printable coupon together to save. There were three different Frigo products at our store, but keep in mind that inventory can vary by store.

The last time we saw a deal on Frigo cheese at Target was in May, so now is a great time to stock up.

Buy 1 Frigo Cheese Heads Beef & Cheese, 8 ct $2.99, regular price

Use 25% Off – Frigo Snack Cheese, Target Cartwheel Offer (exp 7/28) (cartw
Read More

And use one $0.50/1 – Frigo Cheese Heads Cheese product 8 ct or larger (coupons.com)

Final Price: $1.74

Buy 1 Frigo Cheese Heads Light, 12 ct $3.09, regular price

Use 25% Off – Frigo Snack Cheese, Target Cartwheel Offer (exp 7/28) (cartwheel.target.com)
And use one $0.50/1 – Frigo Cheese Heads Cheese product 8 ct or larger (coupons.com)

Final Price: $1.82

Buy 1 Frigo Cheese Heads Wisconsin Sharp Cheese, 10 ct $3.79, regular price

Use 25% Off – Frigo Snack Cheese, Target Cartwheel Offer (exp 7/28) (cartwheel.target.com)
And use one $0.50/1 – Frigo Cheese Heads Cheese product 8 ct or larger (coupons.com)

Final Price: $2.34

Downy Fabric Softener, Only $2.99 at Target – Reg. $9.99!
The post Frigo Cheese Sticks, as Low as $1.74 at Target! appeared first on The Krazy Coupon Lady.

Read more: thekrazycouponlady.com
Read more: thechive.com
Latest Comments